Tip #1 The Importance of Early Activity
As soon as a home comes on the market, there is a flurry of activity surrounding it. This is the crucial time when potential buyers sit up and take notice. If the home is overpriced, it doesn't take long for interested parties to move on. By the time the price drops, a majority of buyers are lost.
Tip #2 The Result of Overpricing
Many sellers believe that if they price their home high initial, they can lower it later. Often, when a home is priced too high, it experiences little activity. Gradually, the price will come down to the market value, but by that time it's been for sale too long and some buyers will be wary and reject the property. You may think that interested buyers "can always make an offer", but if the home is over-priced, potential buyers looking in a lower price range will never see it. On occasion, the price dropped below market value because the seller runs out of time. The property sells for less than it's worth.
Tip#3 Benefits of Pricing Right
1) Your property sells faster, because it is exposed to more qualified buyers.
2) Your home doesn't lose its "marketability".
3) The closer to market value, the higher and more offers received.
4) A well-priced property can generate competing offers.
5) The real estate community will be enthusiastic about presenting your property to buyers.
Tip #4 Define Your Marketing Plan
Your property is not something you sell every day. In fact, for most people it is their largest asset. A house is very complex to market and the process needs to be well organized. To do the job properly, a plan is needed. We can prepare a personalized plan for you containing all activities required to market your property, including listing on the MLS®, creating marketing materials, traditional and online advertising, and networking with other members of the real estate community.
Tip #5 Half-empty closets
Storage is something every buyer is looking for and can never have enough of. Take half the stuff out of your closets then neatly organize what's left in there. Buyers will snoop, so be sure to keep all your closets and cabinets clean and tidy.
Tip #6 Light is up
Maximize the light in your home. After location, good light is the one thing that every buyer cites that they want in a home. Take down the drapes, clean the windows, change the lampshades, increase the wattage of your light bulbs and cut the bushes outside to let in the sunshine. Do what you have to do make your house bright and cheery- it will make it more sellable.
Tip #7 Clear away clutter
Put away personal photos, knickknacks, boxes-- anything that will distract the buyer from concentrating on the house. People won't buy a house if they can't see the square footage , so clear it out and clean it up.
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